How Websites Such as Benefit from Google AdWords Certification

If you are an SEO specialist, then you have surely heard about Google AdWords. This is the certification Google offers as a professional accreditation. It is awarded to those individuals demonstrating their professional in the basic and advanced aspects of Google AdWords. The said certification is what allows SEO professionals to brag how Google sees them as online advertising professionals.

Before you are able to take the Google AdWords certification examination, you first have to sign up for the Google Partners. Getting an access to this examination allows you to gain access to the Google AdWords certification exam as well. You can get certified after that.

Once an SEO professional gains the said certification, it will become a strong proof for demonstrating one’s expertise. Prospective and current clients will see the professional as a certified online advertising professional and will give their trust easily. If the SEO professional works at websites such as, it will help their agency earn their Google Partner badge too.

How does the AdWords Certification works?

AdWords CertificationYou will gain access to AdWords Certification once you have successfully signed up for Google Partners. You also have access to the study materials available for the exam through the said website. The Google AdWords Certification exam should be a free examination for you to take.

There are requirements that an SEO professional should fulfill to bag the AdWords certificate. The SEO professional will have to pass two of the AdWords certification examination to become an AdWords certified SEO professional. One of the exams that the SEO professional must pass is the AdWords Fundamentals exam. The other one that a professional must pass can be any one of the following: Display Advertising, Shopping Advertising, Video Advertising, Search Advertising, and Mobile Advertising.

What are the Available AdWords Certification Examinations?

AdWords Fundamentals – This examination covers the basic and intermediate concepts. Example of these concepts include the perks of AdWords and web advertising. It will also cover the best practices for campaign management and optimization.

Display Advertising – This examination covers the advanced concepts as well the best practices for managing, creating, optimizing, and measuring any display campaigns.

Shopping Advertising – This examination covers the basic and advanced concepts of shopping campaigns. It will also include details regarding product data feed, creating Merchant Center account, as well as creating and managing any shopping campaign.

Video Advertising – This examination covers the basics and advanced concepts of video advertising. It will also include the best practices for managing, measuring, creating, and optimizing any video advertising campaigns across the web, particularly YouTube.

Search Advertising – This examination covers the advanced concepts as well as the best practices for optimizing, creating, measuring, and managing any search campaigns.

Mobile advertising – This examination covers the basic and advance concepts involved with mobile advertising. It will include ad forms, campaign optimization and measurement, as well as bidding and targeting.

What to Do With the Certification Status?

Once you have successfully gotten yourself certified, it is now possible to share the certification status with other people or in websites such as You can either show them the personalized certificate or you can refer them to your Google Partners public profile page. Here’s how you can do that:

Via the Personalized Certificate

AdWordsAfter you have been certified, you now have access to a personalized and printable certificate. You just have to access your Google Partners account. Once in the account, go to the “Overview” section and then click “My Profile”. Right below your profile picture, a list of the certifications you have passed and their expiration dates will show. Click on the certification name so you can print or view your personalized certificate.

Via the Google Partners Public Profile

For this option, you can only share a read-only page of your certification. Get the public profile’s URL and pick who has access to your public profile listing. To start with, go to your Google Partners account and visit the “Public Profile” section of the “My Profile” page. By default, your public profile is only visible to you. To edit the visibility, you can change the settings to “Public”.

You can see the following information on your Google Partners public profile page: name, agency’s name, photo, Google+ profile, and certifications you have passed.

How to Stay as an AdWords Certified SEO Specialist?

The passing score an SEO specialist has will only be valid for a period of one year after the examination date. If you want to stay as an AdWords certified SEO specialist, then you will need to again have a valid passing score for the AdWords Fundamentals exam as well as one other advertising examination.

Here’s an example: Say, originally, you have passed the AdWords Fundamentals examination in January and the Video advertising exam in June. You will need to pass the AdWords Fundamentals exam by January of next year and the Video Advertising by that June to maintain the AdWords certification.

A Few Guidelines to Remember…

•Only refer to yourself as an AdWords certified specialist if you have personally passed the exam.

•Refer to yourself as “certified” only when the certification remains in effect.

•You are allowed to mention your certification on resumes, LinkedIn profiles, business cards, and other approved profiles as per the usage guidelines.

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Elements of Proper SEO Services You Should Always Utilize For Internet Marketing Glory

The world of marketing continues to evolve, and as long as search engines are not stagnant in the way that they are delivering websites, you will see this to be a truthful statement. In the past, you could rely on the constant nature of search results, and therefore you could buy your way to the top. There was a marketplace that could get you influence within search results and launching a website could generate a lot of business for your e-commerce solution or just about any type of site that you decide on building. The many different options that you are going to find to be true today are similar to that of the past, where you could buy your influence, but you will not see the same results. In fact, you’re going to have to look into getting Long Island SEO services, or another regional solution to help you lift your site from the lower ends of the internet.

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Content Diversity

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Social Media Advertising (PPC)

Social networks are notorious for cutting your pages out of the timeline of friends, and family. If you want to get anywhere, you’ll want to look into “boosting” or even promoting your links through PPC. This allows your page to get a major push forward and could very well give you a bit of marketing prowess that most ignore. Social media run by one of the many Long Island SEO services, can help you get connected with the right framework of marketing collateral and possess a serious push forward in terms of conversions, and more. You want to work with social media advertising because people respond to it well, and you can target demographics to yield positive results overall.

You may not think that this is an easy thing to move forward with, but it gets easier when you look at hiring a good company to build the framework for you. With the right framework in place, you could definitely see a huge jump in the right direction, and that’s something that you need. Social networks can end up marking your efforts as spam if you don’t use their advertising services, so be careful as to how you navigate this alone. If you’re not keen on building marketing elements here, then look at hiring Long Island SEO services and see what happens as a result of giving the reins over to someone new.

The Focus Shift of Marketing

When it comes to marketing, there are several different components that you will have to work within. Not all of them are going to deliver on the promise of traffic and engagement. It’s for that simple reason that you should look at hiring a professional that can shift focuses on the fly. There are certain times where you will need to switch up your campaign or throw in a backup solution when others don’t work. If you are doing all the marketing yourself, you may miss this because you don’t have a team working with you. Hire a team to help generate more interest here, and you’ll gain serious market share over time. It’s a far better solution than to work on DIY elements and hope that your work can trump that of a professional service today. It’s well worth exploring, that’s for sure.