Things that the Best SEO Company Practices

There was a time when getting the top rankings on search engines were easy to accomplish.

downloadExperts from an SEO agency only have to repeat target keywords over and over again to achieve the goal. But times has changed.

Search engines became a lot smarter and the process that determines which sites are most useful and applicable for each keyword became stricter.

These changes are what made it important to be careful in hiring a search optimization agency. SEO is an investment, and being that, you want to ensure that you’re getting the same level of value in return.

One way this can be ensured is by choosing the best SEO company to handle the campaign. A good way for you to start is by becoming aware of the practices that respectable SEO agencies do and bad SEO agencies don’t.

Practices Done by Respectable Companies When Handling SEO Campaigns

  • Practices Ethical White Hat Optimization

Loopholes are always present even in the most planned-out system, which is true in the case of the Google algorithm. But such loopholes don’t mean that it is a given opportunity to cheat.

A professional SEO company understands what’s at stake in cheating in SEO. They could lose that one important thing that’s hard to build – client’s trust – and ruin their hard-earned reputation in the industry. It’s a consequence they are not willing to face so they insist on doing things the right way.

  • Performance Expectations

Search optimization is a process that takes a while to bring the expected results. In the SEO industry, it is not new to find companies that claim to provide good results at a short time.

images (4)Respectable companies do not do this because for one, no one can guarantee to bring exact rankings and traffic volumes to clients. Even the most experienced professionals cannot guarantee these with full certainty, much more at a specific period.

There are just too many factors affecting SEO’s algorithm, making it impossible to provide certain results at a given time. Respectable experts will bring awareness of these factors and the uncertainties to you.

They may not be able to guarantee anything, but they can improve your campaign’s performance. And if ever they do promise anything, it would always be realistic.

  • Consistent Regular Reports

It should be part of an SEO service to provide regular reporting for it is how you will know if your campaign is doing good or not. Beware that not all companies provide regular reports.

If the SEO agency you hired are among those who don’t, it may be because there is nothing good they could report to you.

So make sure to take extra time in finding a firm that provides regular and readable reports and establish consistent contact with them.

  • Transparent Contract

A contract is meant to give knowledge and provide understanding on all the legalities involved on making business with someone, including what the service covers in the case of SEO.

A professional SEO company ensures that all contracts it present to clients outlines what they promise to do along with what clients must promise to do as well.

Always remember that a simple and clean contract signifies a straight forward agreement.

Why Choose a Firm that Uses White Hat SEO Practices and Techniques

Apart from the dependable results, there is a much deeper reason why it is vital to hire a company that uses white hat SEO practices and techniques in promoting your business over the web.

imagesOne of the factors that Google uses to determine a website’s rankings is its history.

Even a single bad SEO record can ruin that site once it is detected in its history. If you want to ensure that you are hiring the best SEO company, always take a look at an agency’s portfolio.

The list of the websites the company has worked will guide you in determining whether it is a trustworthy firm or not.

How Websites Such as Benefit from Google AdWords Certification

If you are an SEO specialist, then you have surely heard about Google AdWords. This is the certification Google offers as a professional accreditation. It is awarded to those individuals demonstrating their professional in the basic and advanced aspects of Google AdWords. The said certification is what allows SEO professionals to brag how Google sees them as online advertising professionals.

Before you are able to take the Google AdWords certification examination, you first have to sign up for the Google Partners. Getting an access to this examination allows you to gain access to the Google AdWords certification exam as well. You can get certified after that.

Once an SEO professional gains the said certification, it will become a strong proof for demonstrating one’s expertise. Prospective and current clients will see the professional as a certified online advertising professional and will give their trust easily. If the SEO professional works at websites such as, it will help their agency earn their Google Partner badge too.

How does the AdWords Certification works?

AdWords CertificationYou will gain access to AdWords Certification once you have successfully signed up for Google Partners. You also have access to the study materials available for the exam through the said website. The Google AdWords Certification exam should be a free examination for you to take.

There are requirements that an SEO professional should fulfill to bag the AdWords certificate. The SEO professional will have to pass two of the AdWords certification examination to become an AdWords certified SEO professional. One of the exams that the SEO professional must pass is the AdWords Fundamentals exam. The other one that a professional must pass can be any one of the following: Display Advertising, Shopping Advertising, Video Advertising, Search Advertising, and Mobile Advertising.

What are the Available AdWords Certification Examinations?

AdWords Fundamentals – This examination covers the basic and intermediate concepts. Example of these concepts include the perks of AdWords and web advertising. It will also cover the best practices for campaign management and optimization.

Display Advertising – This examination covers the advanced concepts as well the best practices for managing, creating, optimizing, and measuring any display campaigns.

Shopping Advertising – This examination covers the basic and advanced concepts of shopping campaigns. It will also include details regarding product data feed, creating Merchant Center account, as well as creating and managing any shopping campaign.

Video Advertising – This examination covers the basics and advanced concepts of video advertising. It will also include the best practices for managing, measuring, creating, and optimizing any video advertising campaigns across the web, particularly YouTube.

Search Advertising – This examination covers the advanced concepts as well as the best practices for optimizing, creating, measuring, and managing any search campaigns.

Mobile advertising – This examination covers the basic and advance concepts involved with mobile advertising. It will include ad forms, campaign optimization and measurement, as well as bidding and targeting.

What to Do With the Certification Status?

Once you have successfully gotten yourself certified, it is now possible to share the certification status with other people or in websites such as You can either show them the personalized certificate or you can refer them to your Google Partners public profile page. Here’s how you can do that:

Via the Personalized Certificate

AdWordsAfter you have been certified, you now have access to a personalized and printable certificate. You just have to access your Google Partners account. Once in the account, go to the “Overview” section and then click “My Profile”. Right below your profile picture, a list of the certifications you have passed and their expiration dates will show. Click on the certification name so you can print or view your personalized certificate.

Via the Google Partners Public Profile

For this option, you can only share a read-only page of your certification. Get the public profile’s URL and pick who has access to your public profile listing. To start with, go to your Google Partners account and visit the “Public Profile” section of the “My Profile” page. By default, your public profile is only visible to you. To edit the visibility, you can change the settings to “Public”.

You can see the following information on your Google Partners public profile page: name, agency’s name, photo, Google+ profile, and certifications you have passed.

How to Stay as an AdWords Certified SEO Specialist?

The passing score an SEO specialist has will only be valid for a period of one year after the examination date. If you want to stay as an AdWords certified SEO specialist, then you will need to again have a valid passing score for the AdWords Fundamentals exam as well as one other advertising examination.

Here’s an example: Say, originally, you have passed the AdWords Fundamentals examination in January and the Video advertising exam in June. You will need to pass the AdWords Fundamentals exam by January of next year and the Video Advertising by that June to maintain the AdWords certification.

A Few Guidelines to Remember…

•Only refer to yourself as an AdWords certified specialist if you have personally passed the exam.

•Refer to yourself as “certified” only when the certification remains in effect.

•You are allowed to mention your certification on resumes, LinkedIn profiles, business cards, and other approved profiles as per the usage guidelines.

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Elements of Proper SEO Services You Should Always Utilize For Internet Marketing Glory

The world of marketing continues to evolve, and as long as search engines are not stagnant in the way that they are delivering websites, you will see this to be a truthful statement. In the past, you could rely on the constant nature of search results, and therefore you could buy your way to the top. There was a marketplace that could get you influence within search results and launching a website could generate a lot of business for your e-commerce solution or just about any type of site that you decide on building. The many different options that you are going to find to be true today are similar to that of the past, where you could buy your influence, but you will not see the same results. In fact, you’re going to have to look into getting Long Island SEO services, or another regional solution to help you lift your site from the lower ends of the internet.

There are several elements of proper internet marketing that you need to focus on, even if you’re going to purchase them from a professional. You shouldn’t rely on parlor tricks or any sort of quick fix solution for the purpose of traffic generation because if you do, you’re going to end up losing out on the future of your placement overall. Making sure that you’re able to garner a great deal of success is something that you should definitely consider when it comes to the marketing channels that you want to traverse. That being said, consider the following elements of proper Long Island SEO services that you need to utilize.

Content Diversity

contentThe first major thing that you should be working with, or at least have a professional build for you is content diversity. You shouldn’t just put one type of update on your main page, because if you go that route, you will find that it will diminish your reach. Too often, people end up seeing huge problems with their content because they end up posting similar things over and over again. There’s nothing wrong with updating your page with similar items for a short time, but you’ll need to change things up eventually. If you change things up eventually, you will end up making moves in the right arena, and perhaps see a huge influx of traffic hit your page the right way. Do not assume that this is something that you can circumvent, even though there are some companies that may advocate staying true to one solution over another. Content diversity is in direct line with the fact that there are up to 20 different types of content that you can use to update your page right now. It becomes evident when you start to narrow down the major sites that are getting traffic and conversions within your niche, as they will exemplify this notion of movement forward.

Social Media Advertising (PPC)

Social networks are notorious for cutting your pages out of the timeline of friends, and family. If you want to get anywhere, you’ll want to look into “boosting” or even promoting your links through PPC. This allows your page to get a major push forward and could very well give you a bit of marketing prowess that most ignore. Social media run by one of the many Long Island SEO services, can help you get connected with the right framework of marketing collateral and possess a serious push forward in terms of conversions, and more. You want to work with social media advertising because people respond to it well, and you can target demographics to yield positive results overall.

You may not think that this is an easy thing to move forward with, but it gets easier when you look at hiring a good company to build the framework for you. With the right framework in place, you could definitely see a huge jump in the right direction, and that’s something that you need. Social networks can end up marking your efforts as spam if you don’t use their advertising services, so be careful as to how you navigate this alone. If you’re not keen on building marketing elements here, then look at hiring Long Island SEO services and see what happens as a result of giving the reins over to someone new.

The Focus Shift of Marketing

When it comes to marketing, there are several different components that you will have to work within. Not all of them are going to deliver on the promise of traffic and engagement. It’s for that simple reason that you should look at hiring a professional that can shift focuses on the fly. There are certain times where you will need to switch up your campaign or throw in a backup solution when others don’t work. If you are doing all the marketing yourself, you may miss this because you don’t have a team working with you. Hire a team to help generate more interest here, and you’ll gain serious market share over time. It’s a far better solution than to work on DIY elements and hope that your work can trump that of a professional service today. It’s well worth exploring, that’s for sure.